![]() ![]() If you want to make a successful podcast series, then you also need to know and understand how to make it reach its intended audience. As mentioned earlier, the internet is filled with content that never reached its intended audience. Online Visibility | So you have a podcast making app and uploaded your first content – no, that’s not the end of it. You need to ensure that your listeners are entertained enough for them to listen to the entirety of your podcast, and at the same time ensure that they get valuable information – for them to keep coming back. What Do They Get Out Of It | This boils down to two things “entertainment and learning”. Better you understand the demographic you’ll be reaching out to, the more streamlined your content becomes. This is the reason why multinational companies spend millions on consumer research each year. Understanding Your Target Audience | This is pretty much basic marketing practice. Having a firm grip as to why you are making a podcast makes it easier for you to create a clear plan of action to ensure that your recording will not just become online clutter. Do you want to voice out your personal opinion about certain topics?. ![]() Are you interested in teaching or educating people about something?.What Do You Want To Achieve | Refers to the main reason as to why you wanted to create your own podcast. How will you ensure that it gets to the right audience?.Who’s your target audience and what talking points would they want to hear?.For it to be successful, it entails real world marketing/branding practices.Īnd just like any effective marketing/branding content, you need to consider: There’s more to making a podcast than just hitting record and uploading it online. ![]()
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